Best Data Removal Services in 2026: An Honest Comparison

What they all do

Every reputable service scans data brokers for your information, submits removal requests, and re-checks periodically because brokers re-list you. The differences come down to broker coverage, re-scan frequency, price, and extra features.

The main players

• DeleteMe — the established name. Broad coverage and human-assisted removals, but among the most expensive (around $129/year).
• Incogni — backed by Surfshark, low monthly price, fully automated and simple, with limited transparency into individual removals.
• Aura — bundles data removal into a broader identity-theft-protection suite; good if you want everything in one subscription.
• Optery — strong coverage with detailed before/after exposure reports and a free tier for self-service removals.
• Eraze — automated removals across 100+ brokers plus a legal-intelligence layer that detects when brokers miss legal deletion deadlines so you can claim compensation. Free plan covers the top 20 brokers.

How to choose

If you want a recognized brand and do not mind paying a premium, DeleteMe is the safe default. If you want the cheapest hands-off option, Incogni is hard to beat. If you want identity-theft protection bundled in, Aura makes sense.

If you care not just about removal but about holding brokers accountable when they break the law — and potentially getting compensated for it — that legal angle is unique to Eraze. It is also the only option here that lets you start free and only pay once you want full coverage.

The bottom line

Any of these is far better than doing nothing. The right pick depends on whether you optimize for brand, price, bundling, or accountability. You can try Eraze free — scan the top 20 brokers with no credit card — and see your real exposure before deciding.